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As the end of the year approaches, most entrepreneurs and creatives start thinking about how to “finish strong.” But the truth is, finishing strong has less to do with working harder and more to do with working with intention. That’s exactly what inspired the November Accountability Series at the Station  — a free, three-week experience designed to help small business owners and creatives stay focused, consistent, and connected through the final stretch of the year. The Probl

Free Business Courses for Entrepreneurs: Learn. Build. Grow. You started your business because you had a vision — not because you wanted to spend your days figuring out systems, managing chaos, or reinventing the wheel. At Gray Matter Firm , we believe every entrepreneur deserves access to practical, psychology-backed tools that make running a business easier and more intentional. That’s exactly why we created the Gray Matter Firm Learning Hub   — a free resource designed to

You didn’t start your business to spend your days buried in to-do lists. But for many small business owners, that is exactly what happens. You become the Chief Everything Officer, juggling clients, projects, emails, and admin while wondering why it still feels like you are falling behind. Listen, we alllll know the feeling. In fact, a therapist I once had said that as a business owner, the to-do list is a forever-list because no matter what we do, there will always be new thi

If you’ve ever felt like marketing your business requires becoming someone you’re not — constantly visible, endlessly social, and always...

Miro’s biggest event of the year is almost here! On October 14 , innovators and collaborators from around the world will gather virtually...

Feeling stuck in your business? Join us on September 18 at Hunt Street Station for a free, Miro-sponsored night of problem-solving, fresh ideas, and genuine connections. Bring one challenge, brainstorm with peers, and leave with new perspectives, resources, and relationships that will help you move forward.

I’m honored to be a finalist for the Miro Hall of Fame: Collaborator of the Year! This recognition celebrates the power of teamwork, innovation, and building together. In this post, I share why collaboration is at the heart of my work and how you can support by voting. Every vote helps highlight the importance of community-driven innovation — and I’d love your support on this journey!

My path through education has been far from traditional. From dropping out of cosmetology school to enrolling in community college while pregnant at 20, to launching two businesses and pivoting through challenges, every step has shaped me. Ten years after my first degree, I chose to return to school with purpose, determination, and a vision for creating greater impact in my community.

Most goals don’t fail for lack of effort — they fail without a system. The OKR framework connects big ideas to daily actions, helping you set clear objectives, measure real progress, and celebrate wins along the way. Download our worksheet and presentation to map your own OKRs and start making your goals stick.

Big goals are exciting, but without systems they’re just wishes. Goals define what you want, systems define how you’ll get there. They bring clarity, focus, and accountability, helping you track progress and stay motivated. Unlike vision boards or to-do lists, systems connect vision to consistent action, making progress part of your daily routine and turning results into a habit.

Starting a business is one thing — but learning when to pivot is what keeps it alive. In this post, we’re sharing the story of how Gray Matter Firm evolved from a side hustle in social media and marketing to a trusted partner in strategic operations and growth. You’ll see how shifting with the times and putting people first helped us build a business that helps other small business owners do the same.